{"id":1089,"date":"2019-09-26T10:55:20","date_gmt":"2019-09-26T13:55:20","guid":{"rendered":"http:\/\/conteudo.gerenteweb.com.br\/blog\/?p=1089"},"modified":"2019-07-19T11:20:59","modified_gmt":"2019-07-19T14:20:59","slug":"inbound-marketing-exemplos","status":"publish","type":"post","link":"https:\/\/conteudo.gerenteweb.com.br\/blog\/inbound-marketing-exemplos\/","title":{"rendered":"Inbound marketing exemplos: como e onde atuar"},"content":{"rendered":"\n<p>O<strong> inbound marketing <\/strong>rapidamente caiu no gosto das empresas e marcas por ser uma estrat\u00e9gia de divulga\u00e7\u00e3o mais sutil e atraente. Ali\u00e1s, atra\u00e7\u00e3o \u00e9 o principal norteador do inbound. Saiba mais nesse artigo Inbound marketing exemplos: como e onde atuar<\/p>\n\n\n\n<p>Voltado \u00e0 experi\u00eancia do cliente, esse modelo \u00e9 usado para atrair os potenciais consumidores. Isso \u00e9 feito atrav\u00e9s da oferta de conte\u00fado relevante e direcionado.<\/p>\n\n\n\n<p>Todavia, na estrat\u00e9gia inbound n\u00e3o basta apenas atrair o cliente em potencial. \u00c9 preciso ainda convert\u00ea-lo em um lead qualificado. Depois&nbsp;\u00e9 necess\u00e1rio manter o relacionamento com esse lead at\u00e9 o fechamento da venda. Por isso, essas s\u00e3o as chamadas <a href=\"http:\/\/conteudo.gerenteweb.com.br\/blog\/inbound-marketing-conheca-as-etapas-do-funil\/\">etapas do funil&nbsp;de&nbsp;vendas<\/a>. <\/p>\n\n\n\n<p>Veja essas dicas.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06587d9db3f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06587d9db3f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/conteudo.gerenteweb.com.br\/blog\/inbound-marketing-exemplos\/#Pilares_do_Inbound_Marketing\" >Pilares do Inbound Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/conteudo.gerenteweb.com.br\/blog\/inbound-marketing-exemplos\/#Midias_Sociais\" >M\u00eddias Sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/conteudo.gerenteweb.com.br\/blog\/inbound-marketing-exemplos\/#Marketing_de_conteudo\" >Marketing de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/conteudo.gerenteweb.com.br\/blog\/inbound-marketing-exemplos\/#SEO_Search_Engine_Optimization\" >SEO (Search Engine Optimization)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/conteudo.gerenteweb.com.br\/blog\/inbound-marketing-exemplos\/#Como_e_onde_aplicar_o_inbound_marketing\" >Como e onde aplicar o inbound marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pilares_do_Inbound_Marketing\"><\/span>Pilares do Inbound Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O inbound marketing como <strong>estrat\u00e9gia de promo\u00e7\u00e3o e vendas<\/strong> tem sua comunica\u00e7\u00e3o baseada em tr\u00eas pilares essenciais: as m\u00eddias sociais, o marketing de conte\u00fado e a t\u00e9cnica de SEO.<br><\/p>\n\n\n\n<p>A partir desse trip\u00e9 \u00e9 que as a\u00e7\u00f5es s\u00e3o constru\u00eddas e planejadas. Por isso, \u00e9 importante compreender cada uma para entender em quais situa\u00e7\u00f5es e de que forma atuar atrav\u00e9s do inbound.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Midias_Sociais\"><\/span>M\u00eddias Sociais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Atualmente, marcar presen\u00e7a nas&nbsp;plataformas de m\u00eddias sociais e redes sociais \u00e9 fundamental para qualquer empresa. Muitas vezes, esse \u00e9 o primeiro lugar onde os consumidores buscam informa\u00e7\u00e3o acerca de um produto ou servi\u00e7o.<br><\/p>\n\n\n\n<p>Al\u00e9m disso, as m\u00eddias sociais&nbsp;integram essencialmente uma das etapas do funil, que \u00e9 o relacionamento.&nbsp;Ou seja: atrair, converter e relacionar est\u00e1 intimamente ligado \u00e0s m\u00eddias e redes sociais. Inclusive vender, a exemplo do <a href=\"https:\/\/www.facebook.com\/marketplace\">Marketplace do Facebook<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_de_conteudo\"><\/span>Marketing de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Produzir&nbsp;conte\u00fado relevante e de qualidade \u00e9 imprescind\u00edvel para ter sucesso na estrat\u00e9gia&nbsp;inbound. Afinal, \u00e9 isso que atrair\u00e1 os potenciais clientes para sua oferta.<br><\/p>\n\n\n\n<p>No entanto, para produzir um conte\u00fado direcionado que atenda \u00e0s expectativas do seu p\u00fablico-alvo, \u00e9 preciso saber quais as prefer\u00eancias e necessidade dele. <\/p>\n\n\n\n<p>A partir de ent\u00e3o, definir as personas e alinhas tais interesses ao conte\u00fado oferecido \u00e9 o que atrair\u00e1 esse p\u00fablico e o converter\u00e1&nbsp;em leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Search_Engine_Optimization\"><\/span>SEO (Search Engine Optimization)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Baseada em palavras-chave, as t\u00e9cnicas de&nbsp;SEO melhoram o ranqueamento de um site ou blog. E isso \u00e9 essencial&nbsp;para que seu conte\u00fado apare\u00e7a nas primeiras posi\u00e7\u00f5es em buscadores como&nbsp;<a href=\"https:\/\/www.google.com.br\/\">Google<\/a>, <a href=\"https:\/\/www.bing.com\/\">Bing<\/a>&nbsp;ou <a href=\"https:\/\/br.yahoo.com\/?p=us\">Yahoo<\/a>.&nbsp;<\/p>\n\n\n\n<p>Portanto, podemos dizer que o SEO est\u00e1 para os sites assim como a localiza\u00e7\u00e3o geogr\u00e1fica est\u00e1 para as lojas f\u00edsicas. <br><\/p>\n\n\n\n<p>Da mesma forma que uma empresa alcan\u00e7a melhores resultados com uma localiza\u00e7\u00e3o f\u00edsica privilegiada, o mesmo acontece quando seu site encontra uma posi\u00e7\u00e3o privilegiada na internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_e_onde_aplicar_o_inbound_marketing\"><\/span>Como e onde aplicar o inbound marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Na pr\u00e1tica, aplicar a estrat\u00e9gia inbound requer conhecimento sobre os pilares que citamos anteriormente. <\/p>\n\n\n\n<p>Afinal, o objetivo central \u00e9 oferecer conhecimento e valor&nbsp;antes de oferecer um produto. Essa \u00e9 a maneira de engajar o usu\u00e1rio e convert\u00ea-lo em cliente.<br><\/p>\n\n\n\n<p>Algumas das principais t\u00e1ticas de produ\u00e7\u00e3o de conte\u00fado utilizadas no inbound marketing, exemplos:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>produzir artigos para blog e conte\u00fado para redes sociais;<br><\/li><li>produzir e-books com temas e solu\u00e7\u00f5es de interesse do p\u00fablico-alvo, entregues atrav\u00e9s das <a href=\"http:\/\/conteudo.gerenteweb.com.br\/blog\/como-atrair-mais-leads-com-landing-pages\/\">landing pages<\/a>;<br><\/li><li>criar v\u00eddeos, podcasts e webinars.<\/li><\/ul>\n\n\n\n<p><em><strong>A <a href=\"http:\/\/Na pr\u00e1tica, aplicar a estrat\u00e9gia inbound requer conhecimento sobre os pilares que citamos anteriormente. Afinal, o objetivo central \u00e9 oferecer conhecimento e valor&nbsp;antes de oferecer um produto. Essa \u00e9 a maneira de engajar o usu\u00e1rio e convert\u00ea-lo em cliente.  Algumas das principais t\u00e1ticas de produ\u00e7\u00e3o de conte\u00fado utilizadas no inbound marketing s\u00e3o:  produzir artigos para blog e conte\u00fado para redes sociais; produzir e-books com temas e solu\u00e7\u00f5es de interesse do p\u00fablico-alvo, entregues atrav\u00e9s das landing pages; criar v\u00eddeos, podcasts e webinars. A Gerente Web possui uma equipe capacitada e atualizada sobre as \u00faltimas tend\u00eancias do marketing digital para ajudar voc\u00ea a implantar o inbound marketing na sua empresa. Acesse nosso site e veja como podemos ajudar.\">Gerente Web<\/a> possui uma equipe capacitada e atualizada sobre as \u00faltimas tend\u00eancias do marketing digital para ajudar voc\u00ea a implantar o inbound marketing na sua empresa.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apresentar solu\u00e7\u00f5es: esse \u00e9 o principal objetivo dos conte\u00fados utilizados no inbound marketing. No entanto, \u00e9 preciso saber como e quando usar essa estrat\u00e9gia de maneira eficiente, atraindo novos clientes de forma org\u00e2nica e gerando maior convers\u00e3o de leads. <\/p>\n","protected":false},"author":12,"featured_media":1140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[39,40,32,41],"class_list":["post-1089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-atrair-clientes","tag-funil-de-vendas","tag-inbound-marketing","tag-leads-qualificados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound marketing exemplos: como e onde atuar - GerenteWeb<\/title>\n<meta name=\"description\" content=\"Inbound marketing exemplos: estrat\u00e9gia pode ser a melhor alternativa para atrair novos clientes. 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