{"id":31,"date":"2015-01-30T10:38:20","date_gmt":"2015-01-30T13:38:20","guid":{"rendered":"http:\/\/conteudo.gerenteweb.com.br\/blog\/?p=31"},"modified":"2019-03-12T15:34:13","modified_gmt":"2019-03-12T18:34:13","slug":"o-que-e-seo-e-por-que-ele-e-importante","status":"publish","type":"post","link":"https:\/\/conteudo.gerenteweb.com.br\/blog\/o-que-e-seo-e-por-que-ele-e-importante\/","title":{"rendered":"O que \u00e9 SEO e por que ele \u00e9 importante"},"content":{"rendered":"

Entendendo o SEO e sua import\u00e2ncia<\/h2>\n

O SEO (Search Engine Optimization), tamb\u00e9m chamado, em portugu\u00eas, de Otimiza\u00e7\u00e3o para Motor de Busca ou Otimiza\u00e7\u00e3o de Sites, \u00e9 um conjunto de t\u00e9cnicas que t\u00eam como principal objetivo tornar os sites e blogs mais amig\u00e1veis para os sites de busca (como, por exemplo, Google, Bing, etc.), organizando palavras-chave selecionadas no conte\u00fado da p\u00e1gina, de forma que esta fique melhor posicionada nos resultados org\u00e2nicos.<\/p>\n

Mas por que devo investir em SEO? A resposta \u00e9 simples: se voc\u00ea tem um site ou blog, voc\u00ea quer que ele apare\u00e7a no Google ou algum outro buscador, correto? Afinal, quanto mais pessoas acessarem o seu site, mais a sua marca fica conhecida e maior \u00e9 a probabilidade de voc\u00ea vender mais.<\/p>\n

Como fa\u00e7o para ficar bem ranqueado no Google?<\/h2>\n

Diversos fatores influenciam no posicionamento em que seu site\/blog pode aparecer. Vamos destacar alguns, de forma resumida:
\n– N\u00famero de sites ou blogs com links (naturais, n\u00e3o comprados) que apontam para a sua p\u00e1gina;
\n– Qualidade e relev\u00e2ncia do seu conte\u00fado (principalmente a exclusividade);
\n– Utiliza\u00e7\u00e3o de t\u00edtulos e subt\u00edtulos (H1 e H2) com palavras-chave relevantes;
\n– Utiliza\u00e7\u00e3o de palavras-chave relevantes, inclusive palavras compostas para focar a cauda longa tamb\u00e9m;
\n– Divulga\u00e7\u00e3o em redes sociais como Facebook, Twitter, Linkedin. Google Plus, etc.
\n– Utiliza\u00e7\u00e3o de sitemaps (mapas do seu site) faz com que o buscadores “entendam” melhor como o seu site est\u00e1 organizado.<\/p>\n

O que \u00e9 cauda longa?<\/h2>\n

O termo long tail vem da “Estat\u00edstica” e foi cunhado no marketing digital por Chris Anderson em 2004. Basicamente, ele refere-se a produtos\/servi\u00e7os com menor procura, por\u00e9m, h\u00e1 um grande n\u00famero desses produtos\/servi\u00e7os que s\u00e3o buscados\/pesquisados, e logicamente h\u00e1 interesse das pessoas em adquirir esse produtos\/servi\u00e7os.<\/p>\n

Um exemplo de uso bem simples: supondo que voc\u00ea \u00e9 propriet\u00e1rio de uma floricultura, n\u00e3o foque apenas na palavra “flor”, pois ela \u00e9 muito gen\u00e9rica. Ao inv\u00e9s disso, utilize palavras compostas como:
\n– flores de inverno
\n– flores para jardim interior
\n– flores decorativas para paredes
\n– etc.<\/p>\n

Para saber mais sobre SEO e obter refer\u00eancias de leituras, acesse o link na wikipedia<\/strong><\/a><\/p>\n

Ap\u00f3s as atualiza\u00e7\u00f5es dos mecanismos de busca, saiba como fazer SEO em 2015<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entendendo o SEO e sua import\u00e2ncia O SEO (Search Engine Optimization), tamb\u00e9m chamado, em portugu\u00eas, de Otimiza\u00e7\u00e3o para Motor de Busca ou Otimiza\u00e7\u00e3o de Sites, \u00e9 um conjunto de t\u00e9cnicas que t\u00eam como principal objetivo tornar os sites e blogs mais amig\u00e1veis para os sites de busca (como, por exemplo, Google, Bing, etc.), organizando palavras-chave … <\/p>\n

Continue lendo “O que \u00e9 SEO e por que ele \u00e9 importante”<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[7],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-seo"],"yoast_head":"\nO que \u00e9 SEO e por que ele \u00e9 importante - GerenteWeb<\/title>\n<meta name=\"description\" content=\"Entenda a import\u00e2ncia do SEO, da cauda longa, seus significados, e como ficar bem indexado nos buscadores para atrair mais clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conteudo.gerenteweb.com.br\/blog\/o-que-e-seo-e-por-que-ele-e-importante\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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