{"id":39,"date":"2015-07-01T10:30:40","date_gmt":"2015-07-01T13:30:40","guid":{"rendered":"http:\/\/conteudo.gerenteweb.com.br\/blog\/?p=39"},"modified":"2020-08-18T11:49:03","modified_gmt":"2020-08-18T14:49:03","slug":"vantagens-do-booking-e-tripadvisor-para-seu-hotel","status":"publish","type":"post","link":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/","title":{"rendered":"Vantagens do Booking e TripAdvisor para seu hotel"},"content":{"rendered":"

J\u00e1 sabemos que \u00e9 imprescind\u00edvel,em termos de marketing hoteleiro, que o estabelecimento tenha um site atrativo\u00a0e que forne\u00e7a todas as informa\u00e7\u00f5es que o h\u00f3spede em potencial procura. E, al\u00e9m do site, dispomos tamb\u00e9m de outras ferramentas e aplicativos que podem ser muito \u00fateis na divulga\u00e7\u00e3o,\u00a0nas estrat\u00e9gias de marketing digital e de SEO (Search Engine Optimization) e, finalmente, no objetivo principal, que \u00e9 a efetiva\u00e7\u00e3o de reservas. Entre os mais relevantes e conhecidos, est\u00e3o o Booking e o TripAdvisor, que voc\u00ea vai conhecer melhor neste post.<\/p>\n

Mas, afinal, por que usar essas ferramentas de marketing digital? Dados da pesquisa ‘Travelers Road to Decision”, feita pelo Google, mostram que os viajantes de lazer pesquisam e tamb\u00e9m fazem as reservas utilizando todos os dispositivos: 85% usam o computador ou tablet, enquanto 26% usam o smartphone para fazer suas pesquisas iniciais. J\u00e1 na hora de fazer as reservas de hotel, 77% fazem pelo computador ou tablet e 19% faz suas reservas pelo smartphone. Isso mostra a import\u00e2ncia de se estar presente em v\u00e1rias plataformas, tanto as projetadas para desktop quanto para mobile. Ou seja, para fazer um bom marketing de hotel, \u00e9 preciso levar em considera\u00e7\u00e3o esses n\u00fameros e estar presente no TripAdvisor e no Booking.<\/p>\n

As vantagens de estar no Booking<\/strong><\/p>\n

Os viajantes que fazem pesquisas pela internet prezam pela agilidade em encontrar as informa\u00e7\u00f5es e gostam de t\u00ea-las organizadas. Nesse sentido, o Booking \u00e9 uma ferramenta que atende aos requisitos, pois direciona os usu\u00e1rios aos melhores resultados, mostrando qual estabelecimento\u00a0est\u00e1 dispon\u00edvel para reservas de acordo com a data da viagem.<\/p>\n

A plataforma do Booking \u00e9 completa e permite incluir diversas imagens das acomoda\u00e7\u00f5es, o que conta muito para o usu\u00e1rio que est\u00e1 fazendo suas pesquisas. Toda a descri\u00e7\u00e3o dos servi\u00e7os oferecidos e da opera\u00e7\u00e3o do estabelecimento, como hor\u00e1rios de check-in e check-out ficam dispon\u00edveis em uma \u00fanica p\u00e1gina, assim como os coment\u00e1rios e avalia\u00e7\u00f5es de h\u00f3spedes que j\u00e1 passaram por l\u00e1. \u00c9 poss\u00edvel disponibilizar diversas op\u00e7\u00f5es de pagamento, e assim fica mais f\u00e1cil para o h\u00f3spede em potencial tomar sua decis\u00e3o e fechar a reserva. Neste link<\/strong><\/span><\/a> damos dicas de como deve ser o atendimento para as reservas online.<\/p>\n

\"vantagens-trip-advisor-booking-tripadvisor\"O TripAdvisor tamb\u00e9m pode gerar reservas<\/strong><\/p>\n

O TripAdvisor pode ser considerado uma das grandes ferramentas de marketing hoteleiro, por isso \u00e9 essencial que o seu estabelecimento esteja representado por l\u00e1 atrav\u00e9s de uma p\u00e1gina, principalmente se o hotel ainda n\u00e3o subiu no ranking de buscas.<\/p>\n

Uma pesquisa do PhoCusWright aponta que 77% das pessoas que viajam leem as avalia\u00e7\u00f5es postadas nas redes sociais e isso influencia sua escolha. E com pacotes de servi\u00e7os especiais oferecidos pelo TripAdvisor, \u00e9 poss\u00edvel liberar o recurso para gerar reservas diretamente por l\u00e1, e manter an\u00fancios de ofertas especiais em destaque. Os assinantes tamb\u00e9m t\u00eam acesso a an\u00e1lises dos acessos, o que facilita muito o processo de conhecer o p\u00fablico.<\/p>\n

Mas nunca se esque\u00e7a do site do seu hotel:<\/strong> ele pode e deve ser uma \u00f3tima fonte para gera\u00e7\u00e3o de contatos e reservas. Para isso, precisa ter todas as ferramentas de contato, como formul\u00e1rios de e-mail e chat e um investimento em SEO<\/strong><\/span><\/a> para ficar bem posicionado nos mecanismos de busca.<\/p>\n

\"E-book<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

J\u00e1 sabemos que \u00e9 imprescind\u00edvel,em termos de marketing hoteleiro, que o estabelecimento tenha um site atrativo\u00a0e que forne\u00e7a todas as informa\u00e7\u00f5es que o h\u00f3spede em potencial procura. E, al\u00e9m do site, dispomos tamb\u00e9m de outras ferramentas e aplicativos que podem ser muito \u00fateis na divulga\u00e7\u00e3o,\u00a0nas estrat\u00e9gias de marketing digital e de SEO (Search Engine Optimization) … <\/p>\n

Continue lendo “Vantagens do Booking e TripAdvisor para seu hotel”<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3],"class_list":["post-39","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-hoteleiro","tag-hotel"],"yoast_head":"\nVantagens do Booking e TripAdvisor para seu hotel - GerenteWeb<\/title>\n<meta name=\"description\" content=\"N\u00e3o basta somente um site atrativo, seu hotel precisa estar nas principais ferramentas e aplicativos de divulga\u00e7\u00e3o, como o Booking e o TripAdvisor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vantagens do Booking e TripAdvisor para seu hotel - GerenteWeb\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o basta somente um site atrativo, seu hotel precisa estar nas principais ferramentas e aplicativos de divulga\u00e7\u00e3o, como o Booking e o TripAdvisor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/\" \/>\n<meta property=\"og:site_name\" content=\"GerenteWeb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Gerenteweb\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-01T13:30:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-18T14:49:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-content\/uploads\/2015\/12\/tripadvisor_gera_reserva_online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GerenteWeb\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gerenteweb\" \/>\n<meta name=\"twitter:site\" content=\"@gerenteweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GerenteWeb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/\"},\"author\":{\"name\":\"GerenteWeb\",\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/1b005ed8f788faef1d88e84fdc852cfd\"},\"headline\":\"Vantagens do Booking e TripAdvisor para seu hotel\",\"datePublished\":\"2015-07-01T13:30:40+00:00\",\"dateModified\":\"2020-08-18T14:49:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/\"},\"wordCount\":572,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/tripadvisor_gera_reserva_online.jpg\",\"keywords\":[\"hotel\"],\"articleSection\":[\"Marketing Hoteleiro\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/\",\"url\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/\",\"name\":\"Vantagens do Booking e TripAdvisor para seu hotel - GerenteWeb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/tripadvisor_gera_reserva_online.jpg\",\"datePublished\":\"2015-07-01T13:30:40+00:00\",\"dateModified\":\"2020-08-18T14:49:03+00:00\",\"description\":\"N\u00e3o basta somente um site atrativo, seu hotel precisa estar nas principais ferramentas e aplicativos de divulga\u00e7\u00e3o, como o Booking e o TripAdvisor.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/tripadvisor_gera_reserva_online.jpg\",\"contentUrl\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/tripadvisor_gera_reserva_online.jpg\",\"width\":900,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vantagens do Booking e TripAdvisor para seu hotel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/\",\"name\":\"GerenteWeb\",\"description\":\"Marketing Digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/#organization\",\"name\":\"GerenteWeb\",\"url\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/logo-gerenteweb.png\",\"contentUrl\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/logo-gerenteweb.png\",\"width\":229,\"height\":54,\"caption\":\"GerenteWeb\"},\"image\":{\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Gerenteweb\\\/\",\"https:\\\/\\\/x.com\\\/gerenteweb\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gerenteweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/1b005ed8f788faef1d88e84fdc852cfd\",\"name\":\"GerenteWeb\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e02051ad67285639be82255b4e8a9b70ccdca847d2f116011090b0d0c308b788?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e02051ad67285639be82255b4e8a9b70ccdca847d2f116011090b0d0c308b788?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e02051ad67285639be82255b4e8a9b70ccdca847d2f116011090b0d0c308b788?s=96&d=mm&r=g\",\"caption\":\"GerenteWeb\"},\"url\":\"https:\\\/\\\/conteudo.gerenteweb.com.br\\\/blog\\\/author\\\/gerenteweb\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vantagens do Booking e TripAdvisor para seu hotel - GerenteWeb","description":"N\u00e3o basta somente um site atrativo, seu hotel precisa estar nas principais ferramentas e aplicativos de divulga\u00e7\u00e3o, como o Booking e o TripAdvisor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/","og_locale":"pt_BR","og_type":"article","og_title":"Vantagens do Booking e TripAdvisor para seu hotel - GerenteWeb","og_description":"N\u00e3o basta somente um site atrativo, seu hotel precisa estar nas principais ferramentas e aplicativos de divulga\u00e7\u00e3o, como o Booking e o TripAdvisor.","og_url":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/","og_site_name":"GerenteWeb","article_publisher":"https:\/\/www.facebook.com\/Gerenteweb\/","article_published_time":"2015-07-01T13:30:40+00:00","article_modified_time":"2020-08-18T14:49:03+00:00","og_image":[{"width":900,"height":300,"url":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-content\/uploads\/2015\/12\/tripadvisor_gera_reserva_online.jpg","type":"image\/jpeg"}],"author":"GerenteWeb","twitter_card":"summary_large_image","twitter_creator":"@gerenteweb","twitter_site":"@gerenteweb","twitter_misc":{"Written by":"GerenteWeb","Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/#article","isPartOf":{"@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/"},"author":{"name":"GerenteWeb","@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/#\/schema\/person\/1b005ed8f788faef1d88e84fdc852cfd"},"headline":"Vantagens do Booking e TripAdvisor para seu hotel","datePublished":"2015-07-01T13:30:40+00:00","dateModified":"2020-08-18T14:49:03+00:00","mainEntityOfPage":{"@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/"},"wordCount":572,"commentCount":0,"publisher":{"@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/#primaryimage"},"thumbnailUrl":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-content\/uploads\/2015\/12\/tripadvisor_gera_reserva_online.jpg","keywords":["hotel"],"articleSection":["Marketing Hoteleiro"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/","url":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/","name":"Vantagens do Booking e TripAdvisor para seu hotel - GerenteWeb","isPartOf":{"@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/#primaryimage"},"image":{"@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/#primaryimage"},"thumbnailUrl":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-content\/uploads\/2015\/12\/tripadvisor_gera_reserva_online.jpg","datePublished":"2015-07-01T13:30:40+00:00","dateModified":"2020-08-18T14:49:03+00:00","description":"N\u00e3o basta somente um site atrativo, seu hotel precisa estar nas principais ferramentas e aplicativos de divulga\u00e7\u00e3o, como o Booking e o TripAdvisor.","breadcrumb":{"@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/#primaryimage","url":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-content\/uploads\/2015\/12\/tripadvisor_gera_reserva_online.jpg","contentUrl":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-content\/uploads\/2015\/12\/tripadvisor_gera_reserva_online.jpg","width":900,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/vantagens-do-booking-e-tripadvisor-para-seu-hotel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/conteudo.gerenteweb.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Vantagens do Booking e TripAdvisor para seu hotel"}]},{"@type":"WebSite","@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/#website","url":"https:\/\/conteudo.gerenteweb.com.br\/blog\/","name":"GerenteWeb","description":"Marketing Digital","publisher":{"@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conteudo.gerenteweb.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/#organization","name":"GerenteWeb","url":"https:\/\/conteudo.gerenteweb.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-content\/uploads\/2015\/12\/logo-gerenteweb.png","contentUrl":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-content\/uploads\/2015\/12\/logo-gerenteweb.png","width":229,"height":54,"caption":"GerenteWeb"},"image":{"@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Gerenteweb\/","https:\/\/x.com\/gerenteweb","https:\/\/www.linkedin.com\/company\/gerenteweb"]},{"@type":"Person","@id":"https:\/\/conteudo.gerenteweb.com.br\/blog\/#\/schema\/person\/1b005ed8f788faef1d88e84fdc852cfd","name":"GerenteWeb","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/e02051ad67285639be82255b4e8a9b70ccdca847d2f116011090b0d0c308b788?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e02051ad67285639be82255b4e8a9b70ccdca847d2f116011090b0d0c308b788?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e02051ad67285639be82255b4e8a9b70ccdca847d2f116011090b0d0c308b788?s=96&d=mm&r=g","caption":"GerenteWeb"},"url":"https:\/\/conteudo.gerenteweb.com.br\/blog\/author\/gerenteweb\/"}]}},"_links":{"self":[{"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":12,"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":1435,"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/39\/revisions\/1435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/media\/121"}],"wp:attachment":[{"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conteudo.gerenteweb.com.br\/blog\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}