{"id":737,"date":"2017-01-19T11:30:34","date_gmt":"2017-01-19T14:30:34","guid":{"rendered":"http:\/\/conteudo.gerenteweb.com.br\/blog\/?p=737"},"modified":"2020-11-05T15:40:52","modified_gmt":"2020-11-05T18:40:52","slug":"campanhas-de-branding-e-o-youtube","status":"publish","type":"post","link":"https:\/\/conteudo.gerenteweb.com.br\/blog\/campanhas-de-branding-e-o-youtube\/","title":{"rendered":"Campanhas de branding e o YouTube"},"content":{"rendered":"

Uma pesquisa realizada pelo YouTube sobre o h\u00e1bito do consumidor brasileiro para consumo de v\u00eddeos online mostrou que de cada dez horas que os brasileiros se dedicam a assistir v\u00eddeos, mais de quatro s\u00e3o online, sendo que 82 milh\u00f5es utilizam apenas o YouTube. Mas o que esses n\u00fameros significam para a sua empresa?<\/p>\n

Significa que o YouTube – terceiro site mais visitado do mundo, atr\u00e1s apenas do Google e Facebook – n\u00e3o pode mais ser visto pelas empresas e anunciantes apenas como uma \u2018TV na internet\u2019. O YouTube, a qualidade do seu conte\u00fado e seu p\u00fablico evolu\u00edram.<\/p>\n

Alguns dos grandes anunciantes das m\u00eddias tradicionais j\u00e1 notaram o potencial do site de entretenimento online e come\u00e7aram a desenvolver campanhas de branding, 100% digital, e com direcionamento principalmente para o YouTube, alcan\u00e7ando uma forte audi\u00eancia, grupos e targets espec\u00edficos, ainda assim impactando de forma massiva seus clientes.<\/p>\n

Pensando neste mercado, a plataforma de v\u00eddeos lan\u00e7ou alguns novos recursos de segmenta\u00e7\u00e3o para quem deseja construir sua marca (\u2018branding\u2019). As principais segmenta\u00e7\u00f5es permitidas s\u00e3o: esportes, m\u00fasica, futebol, moda, beleza e games.<\/p>\n

Repensar novos caminhos, estrat\u00e9gias e canais de comunica\u00e7\u00e3o faz parte da cria\u00e7\u00e3o de campanhas de branding. Ao que tudo indica, o YouTube cresceu, amadureceu, e se tornou uma das plataformas digitais mais importantes para marcas e anunciantes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uma pesquisa realizada pelo YouTube sobre o h\u00e1bito do consumidor brasileiro para consumo de v\u00eddeos online mostrou que de cada dez horas que os brasileiros se dedicam a assistir v\u00eddeos, mais de quatro s\u00e3o online, sendo que 82 milh\u00f5es utilizam apenas o YouTube. Mas o que esses n\u00fameros significam para a sua empresa?<\/p>\n","protected":false},"author":12,"featured_media":738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"\nCampanhas de branding e o YouTube<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe o que o consumo de v\u00eddeos online significa para a sua empresa? 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