{"id":979,"date":"2019-04-01T10:22:05","date_gmt":"2019-04-01T13:22:05","guid":{"rendered":"http:\/\/conteudo.gerenteweb.com.br\/blog\/?p=979"},"modified":"2019-04-04T17:33:42","modified_gmt":"2019-04-04T20:33:42","slug":"inbound-marketing-e-outbound","status":"publish","type":"post","link":"https:\/\/conteudo.gerenteweb.com.br\/blog\/inbound-marketing-e-outbound\/","title":{"rendered":"Inbound marketing e outbound marketing: entenda as diferen\u00e7as"},"content":{"rendered":"\n

Se voc\u00ea se interessa por marketing, j\u00e1 ouviu os termos outbound marketing e inbound. Mas ser\u00e1 que voc\u00ea realmente sabe quais s\u00e3o as diferen\u00e7as entre os dois?
<\/p>\n\n\n\n

Eles marcam uma certa mudan\u00e7a cultural em todo o conceito de marketing e de sua evolu\u00e7\u00e3o ao longo dos anos.
<\/p>\n\n\n\n

O inbound marketing se tornou muito vantajoso e o queridinho dos profissionais de marketing nos \u00faltimos anos. Uma combina\u00e7\u00e3o inteligente e planificada de atividades de inbound e outbound marketing produz bons resultados.
<\/p>\n\n\n\n

Mas, aten\u00e7\u00e3o! Para desenvolver uma estrat\u00e9gia eficaz, compreenda a diferen\u00e7a entre inbound e outbound marketing.
<\/p>\n\n\n\n

O que \u00e9 inbound marketing?<\/strong>
<\/h3>\n\n\n\n

O inbound marketing \u00e9 uma estrat\u00e9gia usada para atrair clientes em potencial por meio da cria\u00e7\u00e3o de conte\u00fado relevante que inspira as pessoas a se identificar e a buscar mais informa\u00e7\u00f5es sobre um produto e\/ou marca, at\u00e9 chegar \u00e0 etapa final de fazer uma compra. O inbound marketing est\u00e1 alinhado com o marketing de conte\u00fado, Search Engine Optimization (SEO) e as redes sociais, porque cada uma dessas ferramentas se concentra em atrair novos leads.
<\/p>\n\n\n\n

O surgimento do inbound marketing marca uma mudan\u00e7a de poder – agora, o poder de decis\u00e3o reside no comprador e n\u00e3o no vendedor. O cliente n\u00e3o depende mais de uma equipe de vendas para inform\u00e1-lo sobre um produto. A internet traz todas as informa\u00e7\u00f5es necess\u00e1rias.
<\/p>\n\n\n\n

Entre os benef\u00edcios do inbound marketing podemos citar o fato de ser significativamente menos caro que o outbound. Outro b\u00f4nus do inbound marketing \u00e9 sua agilidade. \u00c9 poss\u00edvel lan\u00e7ar uma campanha de inbound e se ela n\u00e3o for bem-sucedida, refaz\u00ea-la rapidamente, pois \u00e9 significativamente mais f\u00e1cil alterar as coisas quando tudo \u00e9 digital. Al\u00e9m disso, todas as a\u00e7\u00f5es de inbound marketing podem ser mensuradas.
<\/p>\n\n\n\n

O que \u00e9 outbound marketing?<\/strong>
<\/h3>\n\n\n\n

O outbound marketing \u00e9 o que costumava ser conhecido apenas como “marketing”. Essa t\u00e9cnica se imp\u00f5e a uma audi\u00eancia, de forma volunt\u00e1ria ou n\u00e3o. Como outbound, temos por exemplo: an\u00fancios de TV e r\u00e1dio, telemarketing, an\u00fancios em banner e display, outdoors, an\u00fancios de jornais e revistas etc. A principal diferen\u00e7a talvez seja que o outbound marketing n\u00e3o tenha um p\u00fablico detalhado. O inbound foca as estrat\u00e9gias em personas espec\u00edficas com o objetivo de entregar conte\u00fados relevantes e diferentes para cada persona.
<\/p>\n\n\n\n

Conclus\u00e3o<\/strong>
<\/h3>\n\n\n\n

N\u00e3o se esque\u00e7a que a melhor estrat\u00e9gia de marketing para o seu neg\u00f3cio \u00e9 aquela que funciona! Para isso, sempre tente coisas novas, analise seus dados com frequ\u00eancia e fique por dentro de todas as tend\u00eancias. A combina\u00e7\u00e3o entre inbound e outbound marketing certamente mudar\u00e1 com o tempo \u00e0 medida que novas tecnologias s\u00e3o incorporadas e  novos recursos surgem. Dito isso, a estrat\u00e9gia mais importante sempre ser\u00e1: experimentar, medir e repetir o que d\u00e1 certo. Em todo caso, numa era dominada pela tecnologia e comunica\u00e7\u00e3o em rede, n\u00e3o \u00e9 poss\u00edvel pensar em um neg\u00f3cio alheio aos h\u00e1bitos digitais dos consumidores e ignorar o enorme potencial de impulsionar seu neg\u00f3cio por meio do inbound marketing.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Se voc\u00ea se interessa por marketing, j\u00e1 ouviu os termos outbound marketing e inbound. Mas ser\u00e1 que voc\u00ea realmente sabe quais s\u00e3o as diferen\u00e7as entre os dois? Eles marcam uma certa mudan\u00e7a cultural em todo o conceito de marketing e de sua evolu\u00e7\u00e3o ao longo dos anos. O inbound marketing se tornou muito vantajoso e … <\/p>\n

Continue lendo “Inbound marketing e outbound marketing: entenda as diferen\u00e7as”<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,5],"tags":[32,30,33],"class_list":["post-979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-digital","tag-inbound-marketing","tag-marketing-digital","tag-outbound-marketing"],"yoast_head":"\nInbound marketing e outbound marketing: entenda as diferen\u00e7as - GerenteWeb<\/title>\n<meta name=\"description\" content=\"Como qualquer outra \u00e1rea, o marketing tamb\u00e9m teve suas evolu\u00e7\u00f5es. Voc\u00ea sabe quais foram elas? 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